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Bill Schiffner

Private brand sales rose 8.2% in first half of the year

Private brand sales rose 8.2% in first half of the year

For the first half of 2023, store brands continued to post record sales and share as they have for the past 18 months. The success of store brands at the checkout includes outdistancing national brands in two key metrics. Store brand dollar sales across all U.S. retail outlets increased 8.2%, vs. a