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Sandoz and Pear Therapeutics announce launch of reSET

Sandoz and Pear Therapeutics announce launch of reSET

Sandoz, a Novartis division, and Pear Therapeutics, Inc., announced today the commercial launch of reSET for patients with Substance Use Disorder (SUD). reSET, the first and only FDA-authorized prescription digital therapeutic, is immediately available.

Mars brings back Snickers ‘Hungerithm’ promotion

Mars brings back Snickers ‘Hungerithm’ promotion

For the second year in a row, Mars Inc.’s Snickers is bringing back “Hungerithm,” a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers increases at participating  7-Eleven stores in real time.

Retailers: How much holiday music is too much?

Retailers: How much holiday music is too much?

Holiday music is an important part of any holiday marketing strategy. But when should a retailer start playing Christmas music and how much is enough? There is much debate on the subject and what a retailer should do largely depends on who the music is targeted to.

CVS a big winner at CHPA annual gala

CVS a big winner at CHPA annual gala

CVS Health, the Centers for Disease Control and Prevention, and Bayer Consumer Health + BrightGuard were the big winners Tuesday evening at the Consumer Healthcare Products Association (CHPA) Educational Foundation at the Plaza Hotel in Manhattan.