Skip to content

CDR

CVS launches new spin on weekly circular

CVS/pharmacy is putting a new twist on the weekly sales circular with the debut of a personalized, digital version called myWeekly Ad. CVS is promoting the new myWeekly Ad in a multichannel campaign called "What’s Your Deal?".

Teva slated to launch generic TOBI

Teva Pharmaceutical Industries Ltd. has received approval from the Food and Drug Administration for tobramycin inhalation solution in the United States. Teva said Monday that its product is a generic equivalent of Novartis’ TOBI, an aminoglycoside antibiotic.

Katy Perry becomes new CoverGirl

Music star Katy Perry has been named as the latest CoverGirl. The Procter & Gamble beauty care brand said Wednesday that Perry is slated to debut her first cosmetics campaign for CoverGirl in the spring of 2014. "Katy is an amazingly talented singer, songwriter, and performer who has always kept an

Duane Reade kicks off hosiery digital campaign

Duane Reade has begun a three week, omnichannel social media marketing campaign to raise awareness of Duane Reade-brand hosiery products, made by Doris International. The metropolitan New York drug chain, part of Walgreen Co.

Health Mart showcases mobile app

Health Mart is providing on-the-go Rx services with the launch of the Your Pharmacy Online mobile application. The 3,100-store pharmacy franchise, part of McKesson Corp.

Coalition devises Rx adherence action plan

The National Council on Patient Information and Education (NCPIE), a coalition including key pharmacy industry stakeholders that aims to improve communication on the safe and proper use of medicines, has released a 10-step Adherence Action Agenda that highlights the costly problem of poor medication