Gatorade teams with NFL, MLS to prevent heat illness
The Gatorade Co. has partnered with the National Football League (NFL) and Major League Soccer (MLS) for the "Gatorade Beat the Heat" educational campaign.
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GUM Crayola launches colorful toothpaste for kids
Sunstar Americas Inc. has added GUM Crayola Squeeze-A-Color Toothpaste to its lineup of children’s oral care products. The company said Thursday that GUM Crayola Squeeze-A-Color Toothpaste, due out in August is designed to to keep kids interested in the brushing experience.
Mondelez enters ‘mobile-only’ marketing pact with Google
Mondelez International Inc. has signed a sweeping strategic agreement with Google to boost its global mobile marketing. The snack food and candy company said Thursday that the deal will focus on mobile search, mobile display and mobile websites.
South Beach Diet introduces new snack bars
South Beach Diet has expanded its line nutritious snacks with two new snack bars. The company on Thursday introduced South Beach Diet ProteinFit Bars and the South Beach Diet Snack Bar. South Beach Diet’s highest protein bars, ProteinFit bars can be consumed before or after a workout or any time.
Control of ‘.pharmacy’ Internet domain at issue
Opposition has surfaced to the effort by the National Association of Boards of Pharmacy (NABP) to own and operate ".pharmacy," a new generic top-level domain (gTLD) for online sellers of prescription drugs. NABP applied for the .
Endo Health COO, CFO leaving company
Endo Health Solutions Inc. has announced the departure of Julie McHugh, chief operating officer, and Alan Levin, executive vice president and chief financial officer. The pharmaceutical and health care products company said Wednesday that McHugh’s departure is effective immediately.
Mylan Specialty, pro baseball raise awareness of anaphylaxis
Mylan Specialty L.P. is partnering with a roster of pro baseball teams to host Allergy Awareness games at select stadiums across the country.
Perrigo releases Sanctura XR generic
Perrigo Co. has received final approval for trospium chloride extended-release capsules (60 mg), a medication for overactive bladder. The company said Wednesday that the product, which has begun shipping, is the generic version of Sanctura XR from Allergan.
Prestige Brands enlists TABS Group promotion analytics
TABS Group Inc. has entered an agreement to provide promotion optimization services to over-the-counter health products company Prestige Brands Inc.
Cracker Jack adds new varieties, updates prizes
Cracker Jack has introduced two new flavors, added more peanuts and "modernized" the prizes for its iconic caramel corn snack.
Strong turnout seen for NACDS Total Store Expo
Retailer participation for the inaugural Total Store Expo is shaping up to be stronger than the events it’s combining, according to the National Association of Chain Drug Stores.
Stop & Shop, Giant launch prescription discount cards
Stop & Shop and Giant Food of Landover, Md., have initiated prescription drug savings card programs.
NCPA helps community pharmacies go digital
The National Community Pharmacists Association aims to help independent pharmacies enter the digital realm through a new partnership with pharmacy media network RxWiki Inc. Tarrytown Pharmacy in Austin, Texas, has seen its Facebook audience more than double via the RxWiki solution.
Jean Coutu Group to relocate to new headquarters
The Jean Coutu Group plans to relocate its headquarters and distribution center in Longueuil, Quebec, to larger, more modern facilities that will be built in Varennes.
Care Pharmacies joins specialty pharmacy group
Care Pharmacies has joined the National Association of Specialty Pharmacy (NASP) as a founding corporate member.
AstraZeneca to acquire specialty drug maker Omthera
AstraZeneca plans to buy Omthera Pharmaceuticals, a Princeton, N.J.-based specialty pharmaceutical company focused on medications for dyslipidemia. Under the deal announced Tuesday, London-based AstraZeneca said it’s acquiring Omthera for $12.