Snyder’s-Lance Cracker Creations makes debut
Snyder’s-Lance Inc. has rolled out Lance Cracker Creations, a premium seasoned sandwich cracker with vegetables, cheese or herbs baked in.
CDR
Amrix generic versions hit the market
Mylan Inc. and Watson Pharmaceuticals Inc. have launched cyclobenzaprine hydrochloride extended-release capsules, a muscle relaxer, in strengths of 15 mg and 30 mg.
Mars calls on consumers to ‘reunite’ M&M’s
Mars Inc. has launched a promotion that asks consumers to help it "reunite" its M&M’s "spokescandies.
Lilly USA launches TruAssist patient assistance
Lilly USA has introduced TruAssist, a website and call center for health care providers and patients to access information about the pharmaceutical company’s patient assistance programs. The Eli Lilly and Co. unit said Monday that the website (LillyTruAssist.
Pharmaca enlists social media to promote sun care
Pharmaca Integrative Pharmacy is teaming up with Own Bio-Activating Skin Care and GoodGuide in a campaign to raise public awareness of sun protection.
NCPA applauds community pharmacy bill
The National Community Pharmacists Association is endorsing the Community Pharmacy Fairness Act of 2011, which it said would result in a more competitive market for the delivery of pharmacy services. NCPA said Tuesday that the bill (H.R. 1839), introduced by Rep. Anthony Weiner (D., N.Y.
Publix begins shutdown of Little Clinics
Publix Super Markets Inc. is closing all Little Clinic health clinics in its stores. The Southeast supermarket chain said on its website that it’s terminating the leases with the 40 retail clinics in Florida and Georgia that operated in its stores under the name The Little Clinic.
Perrigo gets OK for Zantac 150 generic
Perrigo Co. has received final approval from the Food and Drug Administration for over-the-counter ranitidine 150. The health care products company said Monday that the product, a generic version of Zantac 150, is slated to ship early in its 2012 fiscal year.
CVS to test electronic prior authorizations for Rx
CVS Caremark Corp. plans to pilot real-time electronic prior authorization of prescriptions for its pharmacy benefit management clients to speed access to medications and enhance the patient experience.
APhA to seniors: ‘Connect’ with your pharmacist
The American Pharmacists Association (APhA) is encouraging senior citizens nationwide to make a connection with their pharmacist to get a better handle on the prescription medications they’re taking and learn about wellness opportunities.
Sam’s Club launches small-business health management plan
Sam’s Club has rolled out a new version of U.S. Preventive Medicine’s The Prevention Plan health management program that is customized for small employers.
White House Rx abuse strategy hailed by NACDS
The National Association of Chain Drug Stores has sent a letter to the Office of National Drug Control Policy to show its support of the White House’s strategy to prevent and reduce prescription drug diversion and misuse. NACDS said Friday that its comments in the letter come in the wake of the
Mylan ships Risperdal generic
Mylan Inc. has introduced risperidone orally disintegrating tablets in strengths of 0.5 mg, 1 mg, 2 mg, 3 mg and 4 mg. The company said Friday that the product, launched by its Mylan Pharmaceuticals Inc.
GoodNites kicks off integrated marketing campaign
Kimberly-Clark Corp. has launched a new integrated marketing program to educate parents of 4- to 6-year-olds on the benefits of switching from training pants to GoodNites brand underwear to meet their children’s nighttime needs.
CoverGirl signs up Sofia Vergara
Emmy-nominated actress Sofia Vergara has become the latest CoverGirl. The Procter & Gamble Co. cosmetics brand said this week that Vergara has signed her first beauty contract with CoverGirl and is shooting her first advertising campaign for the makeup giant.
E-prescribing ‘on its way to becoming mainstream’
Last year the number of electronic prescriptions jumped more than 70% and the number of prescribers routing prescriptions electronically more than doubled, according to a new Surescripts report on e-prescribing.