Whether it’s the rise in plant-based alternatives and weight loss supplements or the significant uptick in personalized wellness programs, new trends and solutions are constantly emerging to promote healthier habits and choices for Americans.
In an era focused on changing consumer behavior and technological advancements, it’s no surprise marketers have had to adjust their approach when it comes to advertising.
While the National Association of Chain Drug Stores has a full plate of issues to deal with, without question the most pressing is PBM reform.
MinuteClinic nurse practitioner Cody Peters didn’t have any family in the health care field when he was growing up, but his parents encouraged him to find a career where he could make the most of his caring and empathetic nature to help others while also creating a sense of purpose and job
DEERFIELD, Ill. – Walgreens Boots Alliance Inc. reported fourth quarter adjusted earnings of 67 cents per share, down 17% from a year earlier and one cent shy of analysts’ forecast. Fourth quarter revenue of $35.42 topped Wall Street’s estimate of $34.56 billion.
While businesses don’t often use the term “big data” anymore, the concept has not disappeared. The analysis of large amounts of data to mine a variety of insights and actions still provides the strongest guideposts when building a strategic direction.
One of the hottest trends in retail and advertising is the emergence of retail media networks.
WSL Strategic Retail has long advised that to see the future of retail, you have to follow the shopper. And today, many of those shoppers are following someone in very small shoes.
The balance of this year and the first months of 2024 will be a time of testing and potential transformation for retail pharmacy. Several pivotal questions, some of which have plagued the industry for many years, seem to be headed toward resolution.
Shoppers Drug Mart is progressing on its commitment to fight climate change with Quo Beauty products, developed to reduce the amount of plastic packaging going to landfills. This month the brand is introducing over 40 products and celebrating current favorites with more sustainable packaging.
Gov. Ron DeSantis on Wednesday signed comprehensive PBM regulation into Florida law. The Prescription Drug Reform Act increases accountability for PBMs, provides for greater pharmacy choice, and adds transparency to prescription drug price increases.
“Building belief” is viewed by many marketing teams as a blueprint for building a successful brand. But as they set out to realize this plan, the old playbooks hijack their vision.
The consumer health care category has been a reliably strong performer throughout the pandemic years. According to Circana data, it outpaced inflation to grow from a $77 billion category in 2019 to $105 billion in 2022.
Consumers have faced numerous challenges over the last year as the inflation rate continues to hover around 6% and job cuts became common amid fears of a potential recession.
No topic in the world can get more lost in misunderstood jargon than when media team and customer teams for a supplier try to work together on a joint business plan.
Empathy and compassion are two steps on the same path toward human connection. The first step is empathy. When we approach others with empathy, we approach them with an openness to learn and a curiosity about their experience.
