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SHELTON, Conn. — Banana Boat has rolled out its new SunComfort Lotion Sunscreen to drug, supermarket and mass retailers nationwide.
Edgewell Personal Care said the new sunscreen completes its SunComfort product line, providing safe and effective SPF protection, water resistance of up to 80 minutes and added benefits, including the ability for sand to be brushed off skin easily and protection against dry skin caused by sun, chlorine and salt water.
“We know that everyone has different application preferences, which is why we’re excited to extend the SunComfort portfolio to now include a lotion, providing moms a complete application regimen for applying and reapplying,” stated Tracy Garbowski, senior brand manager for Banana Boat sunscreens. “We believe that you should never stop playing and that fun can happen anytime, anywhere, which is why we’re proud to manufacture products that feel great on the skin while protecting from the sun, and stay on in seven real-life conditions.
“Banana Boat’s new SunComfort Lotion Sunscreen is a great example of this,” Garbowski explained. “It provides broad spectrum UVA/UVB protection and water resistance but also allows sand to easily brush off and moisturizes to relieve dryness caused by the sun, chlorine and salt water.”
Described by the company as “the most comfortable line of sun protection yet,” SunComfort Lotion Sunscreen is formulated for everyday use, as it is lightweight and moisturizes, Edgewell said. Available in SPF 30 and 50+, the sunscreen is tested to stay on and provide protection in sun, pool water, ocean water, wind, sweat, sand and extreme heat up to 100 degrees.
“As an active mom of three very busy children, I know it can be challenging to remember to apply and reapply sunscreen when you’re running around and planning for your day. However, as a dermatologist, I know the importance of being safe when you’re in the sun,” commented Dr. Julie Karen, a New York City-based dermatologist and consultant to Edgewell Personal Care. “I recommend my patients use a broad-spectrum UVA/UVB sunscreen with SPF 30 or above.
“I’m most excited about the new Banana Boat SunComfort Lotion Sunscreen,” Karen added. “It not only provides powerful, broad-spectrum coverage in a water-resistant formula, but it also keeps skin moisturized while helping sand easily brush off skin — benefits any mom will love for her family so they can play at the beach.”
