WHIPPANY, N.J. — Bayer has launched MiraSOFT, a new stool softener from the makers of MiraLAX, expanding its digestive health portfolio with a product designed to gently soften hard, dry stools and promote more comfortable bowel movements.
The product contains the active ingredient docusate sodium and is now available exclusively at more than 7,000 CVS Pharmacy locations nationwide as well as on CVS.com. Shoppers can find MiraSOFT in the retailer's digestive health aisle.
The launch marks the MiraLAX brand's entry into the stool softener category, offering consumers another digestive health option from a familiar brand.
"MiraSOFT represents an important expansion of the Mira portfolio and reflects our commitment to bringing trusted digestive health solutions to consumers where they shop," said Trevor Thrun, president of Bayer Consumer Health U.S. "Through our launch with CVS Pharmacy, we're making a gentle stool softener option from the makers of MiraLAX available to millions of shoppers seeking more comfortable bowel movements."
Tim Dolan, interim vice president of Consumer Health Care at CVS Health, said the exclusive launch aligns with the retailer's focus on offering innovative health and wellness products.
"Our customers' health and wellness needs are constantly evolving, and we know gut health is top of mind," Dolan said. "We're looking forward to offering a new solution from the makers of a brand they already know and trust."
