COSTA MESA, Calif. — Bio Creative Labs is broadening its specialty retail presence with a coordinated nationwide expansion at Whole Foods Market. The company is introducing its new BELIEVE haircare line alongside the national debut of Petal Fresh Skin ResQ’s Hello Hydration skincare collection—both now available in all U.S. Whole Foods locations.
Rather than beginning with a regional test, BELIEVE entered Whole Foods with immediate national distribution, reflecting strong confidence in the brand’s scalability and supply chain readiness. The concurrent rollout of the Skin ResQ line further strengthens Bio Creative Labs’ footprint across multiple beauty categories within a single strategic retail partner.
In addition to Whole Foods, Bio Creative Labs maintains established distribution across Walmart, Amazon, and other mass and e‑commerce channels. The dual-brand Whole Foods launch deepens the company’s presence in premium-leaning specialty retail while preserving its broad reach in mass retail environments.
BELIEVE’s five-SKU haircare system retails at $12.99, while the Skin ResQ Hello Hydration line ranges from $13.99–$16.99. Both brands occupy the growing masstige segment, delivering performance-driven beauty solutions at mid-tier price points.
The company’s multi-brand portfolio—Be Care Love, BELIEVE, and Petal Fresh (Hair ResQ and Skin ResQ)—spans both specialty and mass channels. This expanded Whole Foods partnership supports Bio Creative Labs’ strategic focus on scaling complementary categories and strengthening national retail relationships.
