Walmart deploying experts to elevate the in-store beauty experience
Associates in the role receive specialized training and are tasked with delivering a more consultative, service-driven experience in stores.
Beauty
NIQ and Ulta Beauty announce strategic data sharing collaboration
Ulta Beauty selects NIQ as primary beauty insights panel provider, expands sales data into NIQ’s Full View of Beauty Channel.
U.S. is main growth driver as L’Oréal Q1 sales top estimates
Despite macroeconomic uncertainty, the company said it remains optimistic about its outlook.
Mel B steps out in NYC as Revive Collagen’s new global partner
The partnership coincides with the rollout of Revive Collagen’s menopause-focused ingestible skincare line across Ulta Beauty stores and online.
Ulta Beauty and Google unveil Gemini-enabled shopping experiences that streamline beauty discovery and purchase
Ulta Beauty is expanding how guests discover, compare and shop for products—both across Ulta Beauty's own digital properties and Google surfaces.
Amazon’s Summer Beauty Event returns April 27
The Summer Beauty Event underscores Amazon’s continued push to consolidate share in the highly competitive beauty category.
Rachel Zoe named chief color director at essie
Zoe will bring a fresh, stylist-led perspective to essie, extending the role of color beyond the nail, elevating how the brand connects with its community.
Dollar General’s 7 Days of Beauty starts April 12
From personal care must-haves to self-care essentials, shoppers can score savings every day, April 12–18.
Kiss Beauty Group debuts new identity as global beauty platform
“This isn’t about introducing something new, it’s about making visible what we’ve built,” said John Chang, CEO of Kiss Beauty Group.
La Roche-Posay expands retail presence with Walmart launch
La Roche-Posay skin care is now available at select Walmart stores nationwide.
Dr.BRID C debuts barrier-first K-Beauty line on Amazon
A new skincare brand from Hyundai Bioscience brings peptide-driven barrier care to mass-market price points, with all products under $25.
Kering and L’Oréal finalize beauty deal
For L’Oréal, the acquisition adds another jewel to its growing luxury portfolio, which already includes Yves Saint Laurent Beauté, Lancôme, and Aesop, acquired in 2023.
Perfect Corp. showcases AI-powered beauty agents and API innovations driving the future of retail at Shoptalk 2026
Perfect Corp.’s next-generation AI agents and scalable, pay-as-you-go APIs empower retailers to deliver hyper-personalized, AI-driven shopping experiences across touchpoints
L’Oréal and NVIDIA deepen partnership to accelerate AI beauty innovations
The collaboration merges NVIDIA’s ALCHEMI framework with L’Oréal’s R&I ecosystem, allowing scientists to simulate ingredient interactions at the atomic level.
Vanicream launches Enhanced Moisturizer for sensitive skin
The new formulation reflects growing consumer demand for ingredient-forward products that extend advanced skin care benefits beyond facial routines.
ONYX Professional unveils “Beauty from the Ground Up” brand relaunch
The relaunch's theme, “Beauty from the Ground Up,” emphasizes the company’s focus on basic personal care steps that build larger beauty routines.