Maybelline brings virtual makeup try-on to ChatGPT
The experience guides shoppers from AI beauty recommendations and virtual try-ons to local and online retailers.
Beauty
FULLY expands U.S. retail presence with Sephora launch
In 2025, Cardi B featured the product on TikTok, calling it the "Last Boss" of K-beauty.
Jennifer Lawrence launches mes°, a new biodesigned haircare brand created with Arcaea
Jennifer Lawrence and Arcaea unite creative vision and breakthrough science to develop haircare products that challenge convention and redefine what's possible.
Consumers want sustainable packaging without sacrificing quality
Nearly two-thirds of U.S. consumers say sustainable packaging matters when choosing health and beauty products, but quality and usability remain critical.
Cleanlogic celebrates launch of Infusions collection in New York
Cleanlogic unveiled its new Infusions collection at a New York event marking its Ulta Beauty debut.
Shoppers Drug Mart sets Guinness World Records title at 2026 National Beauty Conference
Record-setting brow moment highlights the expertise behind Shoppers Drug Mart Beauty Services and its personalized approach.
NIQ adds Amazon 3P measurement for health and beauty
New measurement captures approximately $56 billion in Amazon third-party Health & Beauty Care sales.
Kiss launches Brow & Lash Care collection
Kiss expands beyond its existing beauty offerings with an at-home brow and lash collection now available at CVS, Amazon and Kissusa.com
No7 launches 'Pro Derm Scan' skincare technology across Walgreens stores in Puerto Rico
The AI-powered skin diagnostic service is now available at all Walgreens locations in Puerto Rico, including a brand-new location in Bayamón.
VOESH joins Target Beauty Studio, bringing K-Beauty body care to Target guests nationwide with Target-Exclusive Collection
Now available in more than 600 stores nationwide and on Target.com
Rael gains TowerBrook backing for expansion
The investment will support Rael’s retail expansion, product innovation and global growth.
Target opens a new chapter in beauty
The retailer is replacing its Ulta Beauty departments with a proprietary concept featuring more than 1,600 products.
Mérieux NutriSciences deal expands OTC and supplement testing
The Certified Group acquisition will add 31 North American laboratories and expand testing services for OTC products, dietary supplements, and cosmetics.
Estée Lauder brings science to shade matching
The collaboration could help the company improve shade accuracy, develop more natural, consistent formulas, and enhance inclusivity across its luxury beauty portfolio.
SNAPBRANDS launches Crayola Beauty at CVS
SNAPBRANDS™ Debuts Retro-Inspired Crayola Beauty Collection at CVS for Back-to-School 2026.
Circana sees 'strong momentum' in beauty category
Prestige retail beauty sales increased 7% to $17.1 billion in the year through June.