NEW YORK — Demand for homeopathic and holistic wellness products continues to rise in retail stores. Consumers are actively seeking over-the-counter cold and flu medicines made with pure active ingredients that give them confidence, reduce worry about interactions and support everyday resilience during the season.
“Parents remain a strong driver of this trend, looking for medicines that they can turn to season after season, while adults across all demographics are choosing options that align with their preference for more holistic health solutions,” says MaryEllen Tefft, vice president of sales for FDM at Boiron USA. “This growth has made homeopathic cough, cold and flu products one of the most dynamic segments within retail stores, and we expect this upward trend to continue. Boiron supports retailers by providing consumer-directed articles on seasonal health topics, and digital training for associates so they can answer shopper questions with confidence. These efforts ensure that products are not only available but also understood, which strengthens shopper trust and repeat purchasing.”
Tefft reports that the 2024–2025 season brought two distinct peaks of activity. The first surge began in late December, followed by a second peak in early February. “During both of these periods, we saw increased demand across our cough, cold and flu portfolio as consumers looked for targeted relief they could trust.”
She says that recent changes at the CDC have sparked wider conversations around health choices, and this has led many consumers to explore a broader set of solutions. “We are seeing people turn to over-the-counter products formulated with pure active ingredients that support holistic health and family wellness. Homeopathic cough, cold and flu medicines are becoming a mainstay in household medicine cabinets, especially as shoppers look for remedies that align with their lifestyles and values.”
She notes that Boiron supports retailers with turnkey solutions that include end-caps, shelf trays and clip strips highlighting leading brands like Oscillococcinum, ColdCalm and ThroatCalm.
Tefft says Boiron has expanded its cough, cold and flu portfolio with innovative product formats that make relief more convenient for families. “ThroatCalm Spray, a newer option for ages 12 and up, soothes occasional minor sore throat pain without numbing. Its mint-like herbal flavor is refreshing, and the unique spray nozzle is convenient to use anytime. We’ve also introduced Chestal Cold & Cough Meltaway Pellets, an extension of the same trusted formula found in Chestal Cold & Cough Syrup, now in a convenient and portable option. For adults and kids ages 4 and older, this homeopathic multi-symptom medicine relieves nasal and chest congestion, fitful cough, sneezing, occasional minor sore throat, and runny or stuffy nose. These new products, along with established best-sellers like Oscillococcinum, ColdCalm and ThroatCalm tablets, give consumers a broader range of choices to relieve symptoms with products featuring pure active ingredients.”
