CHICAGO– BRACH'S, America's #1 candy cane brand1, and the one consumers love not only for a treat but for festive decorating, is solving a seasonal conundrum: the iconic seasonal treats are equally delicious as they are tricky to open. The brand understands there's no time to waste when peppermint goodness awaits, so it developed The BRACH'S Cane Opener – a first-of-its-kind gadget custom designed to make unwrapping candy canes easier, because BRACH'S Candy Canes are the only holiday decoration worth opening and eating.
The patent pending BRACH'S Cane Opener is the only tool specifically engineered to open candy canes, delivering a fast and mess-free unwrap – so you can enjoy the one-of-a-kind peppermint taste of BRACH'S without any challenge. To use, insert the straight end of the candy cane, remove the cane and enjoy. Plus, knowing most Americans (60%)2 use candy canes to decorate a Christmas tree, The BRACH'S Cane Opener doubles as a holiday ornament for quick access while hanging on the tree.
Here's how to get The BRACH'S Cane Opener : Starting November 17 at 7 p.m. ET, BRACH'S will release The BRACH'S Cane Opener for a limited-time sale (while supplies last). Available exclusively at TheCaneOpener.com, each Cane Opener will sell for $5 USD (plus tax) and come with a box of BRACH'S Candy Canes, so holiday enthusiasts can try it out and enjoy the season's most festive candy with ease.
"For more than a century, BRACH'S Candy Canes have been a beloved part of holiday traditions – from decorating trees to stirring in hot cocoa," said Kelly Peyser, Director of BRACH'S and Seasonal Marketing at Ferrara Candy Company. "More importantly, we know that consumers love the taste of our BRACH's Candy Canes, but we know the struggle is real when it comes to opening them. That's why we created a fun, limited-edition solution that makes unwrapping the holiday treat faster and easier than ever."
In addition to sweetening the season with The BRACH'S Cane Opener, BRACH'S will make its highly anticipated return to the 99th Macy's Thanksgiving Day Parade® – marking its third consecutive appearance. The brand's delicious "Palace of Sweets" float features a rotating, colorful candy Christmas tree alongside a candy cane-trimmed, three-story tall gingerbread house that brings holiday magic to life as it glides down the streets of New York City. For more information visit macys.com/s/parade.
