OAKLAND, Calif. – Cadence OTC, a reproductive health product company on a mission to increase access to safe, effective, and affordable over-the-counter (OTC) contraceptives, today announced that its Morning After Pill is now available in more than 1,100 Kroger stores nationwide. This expansion marks another major step in Cadence’s mission to make reproductive care more accessible–especially for the millions of people who live in healthcare or pharmacy deserts, and brings its in-store access nationwide to more than 16,000 locations inclusive of convenience and grocery stores.
Nearly one in four Americans either believe they need a prescription for emergency contraception (EC) or are unsure where to access it, underscoring a persistent barrier to timely care. By offering Cadence’s emergency contraception in Kroger stores, the company is bringing this essential option closer to home for millions of consumers who already rely on Kroger for their everyday health and wellness needs.
“Access to emergency contraception shouldn’t depend on your ZIP code, your schedule, or your ability to see a doctor,” said Samantha Miller, CEO and co-founder of Cadence OTC. “With Kroger making Cadence available in so many new locations, we’re further solidifying our mission to bring anyone who needs EC has the ability to find it quickly, affordably, and without stigma, right where they already shop.”
At under $30, Cadence OTC’s product is a better value than any emergency contraceptive widely available in brick-and-mortar retailers, designed to reduce the financial and logistical barriers that keep people from accessing care when they need it most. The company also offers a No Expiration Guarantee, a first-of-its-kind program that provides free replacements if the product expires before use, encouraging proactive purchasing and peace of mind.
In 2025, Cadence OTC became the first and only company to launch emergency contraception in convenience stores, expanding from 3,700 to more than 15,000 retail locations nationwide, including 7-Eleven, Circle K, and Speedway. With its addition to Kroger shelves, Cadence continues to redefine where and how reproductive healthcare can be accessed—making it as convenient as condoms or other everyday essentials.
“As a Public Benefits Company, we’re not just focused on products, we’re focused on purpose,” said Kate Voyten, SVP of Commercial Operations at Cadence OTC. “Every new retail partnership brings us closer to a world where reproductive healthcare is easy to access, affordable, and stigma-free.”
