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MADISON, N.J. — U.S. women’s soccer Olympic gold medalist Alex Morgan has been named as the brand spokesperson for ChapStick.
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Alex Morgan |
Pfizer Consumer Healthcare, the maker of ChapStick, said Wednesday that Morgan becomes the lip balm’s first brand spokesperson in more than a decade.
Plans call for Morgan, described as "a longtime ChapStick loyalist," to appear in national television and print advertising and digital videos starting on Nov. 4.
The product focus for the two-year partnership is ChapStick Hydration Lock, the brand’s latest product, which provides eight hours of moisture and contains advanced ingredients, including CoQ10 and Hyaluronic Spheres, to support soft, supple lips and give lips a fuller appearance, according to the company.
"The goal of our campaign is to open consumer’s eyes to overall lip health in fun and interesting ways, like sharing lip tidbits on TV and social media to our 3.8 million Facebook fans," commented Farrell Simon, senior brand manager for ChapStick. "As an avid ChapStick user, Alex Morgan embodies the voice of our consumer and the balance of health, beauty and fun, making her the perfect fit to help evolve the way we view and care for our lips."
Morgan will stress the importance of caring for your lips and highlight ChapStick’s array of offerings to meet the range of lip care needs.
"I always have ChapStick with me, whether I’m training or hanging out with my friends, so partnering with ChapStick was a natural fit for me," Morgan said in a statement. "What’s most interesting to me is the thought and science behind each product. Lips are an area of the body often overlooked and, when it comes down to it, they should be among the most thought about because of their sensitive nature. No one understands lip health like ChapStick, and that’s why I trust my lips to them.”
A star forward, Morgan played a key role in the 2012 London Olympic Games, scoring the winning goal during the semifinal match against Canada in extra time and leading Team USA to its gold medal win against Japan. She’s currently the forward on the Portland Thorns, the champion of the National Women’s Soccer League, and is a member of the U.S. women’s soccer team.
