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CHICAGO—Circana has launched Liquid Supply Chain, a tool offering store-level insights for improved retail visibility. It provides suppliers with real-time data to enhance supply chain planning and execution.
Going beyond mere measurement, Liquid Supply Chain offers prescriptive recommendations for inventory allocation, identifies new revenue opportunities, and enhances demand planning and distribution processes. The solution is now available for suppliers operating in both the United States and the United Kingdom.
Leveraging automated ingestion, harmonization, and export capabilities, the platform streamlines data processing across multiple retailers. This enables suppliers to gain granular insights—down to the store, item, and daily level—significantly reducing the time required for data reconciliation and allowing a stronger focus on execution. With access to the world's most comprehensive retailer supply chain and inventory dataset, businesses can swiftly identify disruptions, optimize inventory allocation, and enhance overall efficiency.
The solution will be available for live demonstration at Circana's Growth Summit, which will take place from April 7 to 9, 2025, in Orlando, Florida.
“For more than 30 years, Circana has been at the forefront of supply chain insights, serving as a command center for suppliers using downstream data to effectuate action,” said Brad Shelton, president, Retail and Manufacturer Collaboration at Circana. “Liquid Supply Chain delivers enhanced visibility in a ready-to-use solution that adapts to each supplier’s unique needs without compromising quality or depth. Our deep expertise in retail, CPG, and general merchandise ensures businesses of any size can unlock the full value of our end-to-end platform and keep shelves stocked for shoppers.”
This latest innovation expands Circana's suite of supply chain insights, making them more accessible to CPG brands of all sizes. By offering a flexible and scalable tool for tracking performance across multiple retailers in a unified view, Liquid Supply Chain empowers brands to refine demand planning, enhance inventory allocation, and make confident, data-driven business decisions.
Learn more about Circana’s Supply Chain solutions.
