Circana: U.S. toy industry starts 2026 strong
Adults remain a key driver of growth, with consumers 18 and older accounting for 35% of total industry gains through April.
Circana
Circana expands Liquid Survey Solution with new AI capabilities to accelerate consumer intelligence
Enhanced solution deepens integration within the Unify+ platform, connecting verified buyer feedback with real-world purchase behavior for faster, more confident decision-making.
Circana: Steady consumer spending led by lifestyle and wellness priorities
Consumers kept spending in May despite economic pressures, with beauty and lifestyle categories remaining resilient as shoppers became more selective and value-conscious.
Circana: Retailers need deeper view of pricing and promotions
A Circanan analysis suggests that strong sales and loyalty growth can hide market share declines, leading to the creation of Market Share Drivers, a tool to measure the effects of pricing, promotions, and other factors.
Circana reports April retail sales drop amid shifting calendar, economic strain
Younger consumers continue to reshape spending habits.
Circana releases 2025 New Product Pacesetters as top innovations drive $6.2 B in year-one sales
This year’s Pacesetters generated $6.2 billion in combined first-year mutli-outlet sales.
Circana unveils new CPG analytics platform
The new data analytics platform connects verified shopper purchase behavior with real-world eating and drinking occasions.
Circana launches Purchase to Consumption solution to connect shopper buying habits with eating occasions
New solution reveals $3.78 spent per person on average for at-home dinners; top retailers have $100 million opportunity with Purchase to Consumption insights
Circana: U.S. beauty market delivers steady first quarter growth
Value consciousness, treatment‑led demand, and digital acceleration shape performance.
Circana: U.S. retail spending up in early spring, but underlying consumer pressures signal caution ahead
Consumer response to both headwinds and tailwinds creates a misleading macro view.
Americans go all‑in on proactive wellness, powering a $107B consumer health care market
Trends like GLP-1 adoption, protein consumption, and mental health are continuing to reshape spending
Circana report reveals new rules for CPG success
Circana’s findings point to a market in which scale alone is no longer sufficient.
Circana outlines April thought leadership agenda
Circana will host a series of thought-leadership events focused on analytics investment, fresh-food performance, and the changing role of private label.
Consumer spending stabilizes in February despite weather disruptions
Circana said weather caused short-term disruptions but didn't alter the overall retail trend.
Circana and Sally Beauty Holdings launch supply chain collaboration platform
“This agreement represents a significant step forward in leveraging data to create mutual value,” Circana's Brad Shelton said.
Circana launches AI-driven 'Complete Why' solution for CPG sales insights
The Complete Why solution uses store- and week-level models to diagnose and measure the effects of up to 60 different drivers per product and market.