Circana: AI reshapes holiday product discovery
Circana says advertisers should prepare for earlier shopping and growing use of AI and social platforms for product discovery.
Circana
Circana: Shoppers grow more selective as unit demand falls
“Consumers are sending a clear message: Value remains paramount, but value is no longer defined by price alone,” said Kiara Barrett, head of global thought leadership at Circana.
Circana pairs first-party data with Google Meridian
Liquid Mix with Meridian connects media investments with verified consumer demand across physical and digital channels.
Circana sees 'strong momentum' in beauty category
Prestige retail beauty sales increased 7% to $17.1 billion in the year through June.
New FMI research charts the future of beverage retail
A new FMI report states retailers can grow by organizing beverage assortments around consumer needs and shopping occasions instead of traditional categories.
The new age of snacking: Global sales climb to all-time highs
New snacking research reveals how functional benefits, GLP-1 medications, and AI-driven discovery are reshaping the way the world snacks.
Circana: Skin health trends drive global growth in year-round SPF use
The shift comes as awareness of daily sun protection grows following World Sunscreen Day in May and the U.S. Food and Drug Administration’s first approval of a new sunscreen ingredient in decades.
New Circana research reveals how Ibotta promotions outperformed media benchmarks
Ibotta is a performance platform that optimizes the path to purchase for brands, consumers, and retailers.
Circana: U.S. toy industry starts 2026 strong
Adults remain a key driver of growth, with consumers 18 and older accounting for 35% of total industry gains through April.
Circana expands Liquid Survey Solution with new AI capabilities to accelerate consumer intelligence
Enhanced solution deepens integration within the Unify+ platform, connecting verified buyer feedback with real-world purchase behavior for faster, more confident decision-making.
Circana: Steady consumer spending led by lifestyle and wellness priorities
Consumers kept spending in May despite economic pressures, with beauty and lifestyle categories remaining resilient as shoppers became more selective and value-conscious.
Circana: Retailers need deeper view of pricing and promotions
A Circanan analysis suggests that strong sales and loyalty growth can hide market share declines, leading to the creation of Market Share Drivers, a tool to measure the effects of pricing, promotions, and other factors.
Circana reports April retail sales drop amid shifting calendar, economic strain
Younger consumers continue to reshape spending habits.
Circana releases 2025 New Product Pacesetters as top innovations drive $6.2 B in year-one sales
This year’s Pacesetters generated $6.2 billion in combined first-year mutli-outlet sales.
Circana unveils new CPG analytics platform
The new data analytics platform connects verified shopper purchase behavior with real-world eating and drinking occasions.
Circana launches Purchase to Consumption solution to connect shopper buying habits with eating occasions
New solution reveals $3.78 spent per person on average for at-home dinners; top retailers have $100 million opportunity with Purchase to Consumption insights