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NEW YORK – Colgate-Palmolive is reimagining oral health with the launch of the Colgate Total Active Prevention System, a revolutionary three-product system designed to empower consumers to take control of their oral health with a preventative solution. The system includes a reformulated toothpaste, state-of-the-art toothbrush and mouthwash that work together to effectively fight and reduce bacteria.
The Colgate Total Active Prevention System represents the next evolution in oral health, delivering scientifically proven, preventative solutions for a healthy smile. Supported by cutting-edge science, this innovative system is 15x more effective at fighting the root cause of many oral health problems.*
"Oral health is a critical part of overall health, yet 45% of people worldwide suffer from oral diseases and are often unaware of their connection to other health issues and overall well-being," said Paul Finch, Senior Oral Care Director - North America. "At Colgate, we're reimagining a healthier future for everyone, and that starts with preventative oral health. By combining scientific innovation with clinically proven results, the new Colgate Total Active Prevention System is a crucial step in helping consumers take charge of their oral care routine."
Together, these three products empower people to Be Dentist Ready, helping prevent oral health problems like gingivitis and cavities before they start. The system includes:
- Colgate Total Active Prevention Whitening Toothpaste: The newly reformulated toothpaste with patented technology stabilizes the active ingredient stannous fluoride, which helps prevent sensitivity, reduce plaque bacteria, fight cavities, and prevent gingivitis.
- Colgate Total Active Prevention Foaming Clean Toothbrush: Designed with over 5,000 high-density bristles and rapid foaming action, this toothbrush reaches deep along the gumline and between teeth to remove bacteria.
- Colgate Total Active Prevention Mouthwash: Utilizing the active ingredient Cetylpyridinium Chloride (CPC), this powerful mouthwash helps provide 24-hour antibacterial protection with twice daily use, combined with Zinc technology for an additional layer of malodor protection.
"Consumers are prioritizing preventative health more than ever by focusing on getting ahead of problems before they start so they can lead active, healthy lifestyles. At Colgate, we are continuously investing in research and development to bring consumers breakthrough preventative oral health technology that delivers on their needs," said Sergio Leite, Executive Vice President of Global R&D - Oral Care. "The Colgate Total Active Prevention System is designed to offer people an effective daily prevention routine that addresses bacteria, the root cause of many oral health problems like gingivitis and cavities, to name a few."
The Colgate Total Active Prevention System is available at retailers nationwide including Walmart, Amazon and CVS.
