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NEW YORK — Coty Inc. plans to launch a revamped Coty.com as the company’s flagship website, along with a new employee intranet dubbed "The House."
The fragrance and beauty care company said the new Coty.com features a fresh, modern design with straightforward navigation, but it also draws in visitors and keeps them more engaged by highlighting content found in selected sections of the site. Doing so helps keep visitors engaged, exploring all areas of creativity that Coty has to showcase. For those with a more specific mission, the search field easily directs visitors to specific content.
Coty described its redesigned site as "an entirely new, best-in-class, editorially driven website."
"We’re newly mobile-optimized, with the ability to better showcase the extensive activity happening across Coty, for visitors exploring our site on any device. Flexible content modules make the design perfect for articles, videos and photography alike," stated Kristen D’Arcy, vice president of global digital at Coty. "The new Coty.com serves up relevant content on each page without ‘dead ends,’ which maximizes the brand-storytelling capabilities of our new flagship site."
Coty noted that it approached the original content of both sites with creativity in mind. The new sites are intended to make users, both internally and externally, feel like they are getting a glimpse into the world of Coty, its portfolio of brands and its people.
"Coty is known for its creativity, and with the new digital presence of these two sites the breadth of that creativity will be displayed. Striking a balance between functionality, editorial content and gorgeous imagery, the new Coty.com reflects who we really are," commented Catherine Walsh, chief communications officer for Coty. "As to our new intranet, we built The House to encourage employees to connect and inspire each other."
Coty’s fragrance, skin care, color cosmetics and body care products are sold in over 130 countries and territories and include such global brands as adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.
