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WOONSOCKET, R.I. — CVS Health announced Monday a commitment to donate up to one million period products through a “Buy One, Donate Two” program as part of its ongoing pledge to address period poverty. Throughout the month of October, for every CVS Health brand period product purchased, CVS Health will donate two to communities in need through a partnership with Feeding America.
This announcement comes just one year after CVS Health introduced its HERe, Healthier Happens Together platform and pledged to protect period equity with several bold actions, including: reducing the cost of store brand products by 25%+, paying the menstrual tax on behalf of customers in certain states, helping to eliminate the tax on menstrual products at large, and increasing access to menstrual care by offering new services at MinuteClinic and virtual care.
In addition to the “Buy One, Donate Two” program, CVS Health is collaborating with Dr. Marni Sommer, Professor at Columbia University Mailman School of Public Health and Author of A Girl’s Guide to Puberty and Periods, to increase education and help break the stigma around periods.