WOONSOCKET, R.I. — CVS Pharmacy, the retail division of CVS Health, has launched the Home Team Heroes contest, a nationwide program recognizing youth soccer players who make a positive impact in their communities. The initiative builds on CVS Health’s multi-year commitment to supporting local communities through soccer and is accepting nominations for players ages 7 to 15 who demonstrate leadership, service and community involvement both on and off the field.
Two grand prize winners will each receive a $25,000 grant for their nonprofit soccer organization. Their photos will also appear on limited-edition packaging for select Well Market snacks, CVS Pharmacy’s private-label food brand, which will be available in select stores next year. In addition, the winners’ teams will be honored with a block party hosted at a nearby CVS Pharmacy location.
CVS will also name two runner-up winners, each of whom will receive a $10,000 grant for their nonprofit soccer organization.
"The Home Team Heroes contest exemplifies CVS Health's commitment to not only improving community wellbeing, but also to celebrating the everyday players who help make their communities stronger," said Sid Tenneti, Senior Vice President and Interim President, Pharmacy and Consumer Wellness, CVS Health. "We're thrilled to share the winners' stories through packaging on select Well Market snacks. This first-of-its-kind initiative for our brand will help elevate the winners' stories to a broader audience, reflecting how these players' positive impacts can reach far beyond their hometowns."
Additionally, CVS is continuing its collaborations with major soccer faces to help amplify the contest – including NWSL and U.S. national team players as well as Alex Morgan, an NWSL icon and two-time Women's World Cup champion and Olympic gold medalist. The stars will share their own stories of what soccer and community support has meant to them and encourage parents to celebrate the young players who are demonstrating leadership among their teams and giving back to their communities.
"Soccer didn't start for me under stadium lights; it started on a local field in Diamond Bar, California, surrounded by coaches and teammates who believed in me. I know firsthand how playing soccer and being part of a team can help build confidence, belonging and leadership, which is why I'm proud to work with CVS to recognize young players through the Home Team Heroes contest," said Alex Morgan. "It's about honoring these players not just for their accomplishments on the field, but for how they're showing up for the people around them."
Parents or guardians can enter their children to win at CVSHomeTeamHeroes.com now through September 25, 2026. To enter, nominators must complete the online entry form, which includes answering three short-response questions about how their nominee is making a difference in their community, how soccer has shaped who they are on and off the field, and what being named a Home Team Hero would mean to them.
Entries will be evaluated based on the nominees' demonstrated community impact, such as their ongoing acts of service or volunteerism with a nonprofit, their school or community organization; mentorship of younger teammates or schoolmates; proven leadership in school clubs, teams or similar programs; demonstration of good sportsmanship; and more. For full official contest rules and details, please visit CVSHomeTeamHeroes.com.
Winners will be selected and announced later this year, with their stories brought to life across national CVS channels and in the communities each calls home.
To learn more about how CVS Health is supporting its communities through soccer, visit cvs.com/content/soccer.
