PRINCETON, N.J. — Doan’s, the trusted brand in back pain relief for over 100 years, has launched a new, larger 100-count count size.
Doan’s Maximum Strength caplets provide effective pain relief for minor back pain.
“We are pleased to launch the 100-count — we know back pain affects many adults of all ages,” said Kathryn Healy, head of marketing for Doan’s for manufacturer Dr. Reddy’s. “Back pain can be a daily struggle, and our consumers want the reassurance of having Doan’s when they need it — without worrying about running out. By offering a larger count size, we’re delivering on value, convenience and an effective solution for minor back pain.”
There are many reasons why back pain can occur. It can be caused by too many hours at a desk, poor work and computer posture, or from general muscle and ligament strains. Those suffering from backaches often describe their symptoms as follows; dull ache or pain in the lower back, soreness to the touch and discomfort while moving around, sitting, walking or standing.
Each Doan’s Maximum Strength caplet contains a proven pain reliever, magnesium salicylate tetrahydrate, a nonsteroidal anti-inflammatory drug (NSAID). Doan’s active ingredient helps temporarily ease back pain.
“Doan’s has been a household name for generations, and this new size reflects our commitment to evolving with our consumers’ lifestyles while staying true to what we do best: back pain relief,” Healy added.
