LONDON – Eagle Eye, a leading SaaS and AI technology provider specializing in loyalty, personalized promotions, and omnichannel marketing solutions for retail, travel, and hospitality brands, has been selected by Wakefern Food Corp., the largest retailer‑owned supermarket cooperative in the United States, to advance its loyalty strategy and power new AI-driven customer engagement programs. The initiative is slated to launch in mid‑2026.
Wakefern will implement Eagle Eye’s MACH-certified loyalty and personalization platform, shifting from a POS‑based loyalty model to a more flexible, future-ready omnichannel solution built to support long-term growth. The platform will provide centralized loyalty management across all Wakefern banners through a single, intuitive system—eliminating the need for custom coding or development work.
By partnering with Eagle Eye, Wakefern’s marketing teams will gain the ability to rapidly create, deploy, and refine loyalty and personalization campaigns while maintaining consistent execution and oversight across its extensive retail network. This centralized control is especially valuable given Wakefern’s scale and diverse banner portfolio.
"We are very excited to partner with Wakefern and their members to help create a comprehensive loyalty engine that provides Wakefern with complete flexibility in offering personalized experiences that are right for their customers. Our solution not only applies proven AI functionality, but allows Wakefern to implement and, most importantly, scale very quickly," said Jeff Baskin, Chief Revenue Officer at Eagle Eye
Building Consistent Loyalty Across America’s Largest Retailer-Owned Grocery Network
Wakefern is a member-owned cooperative comprised of independent companies that together operate more than 380 supermarkets across nine East Coast states under banners including ShopRite, Price Rite Marketplace, The Fresh Grocer, Fairway Market, Gourmet Garage, Di Bruno Bros., and Morton Williams. As the nation’s largest retailer owned supermarket cooperative, Wakefern’s scale underscores the importance of delivering consistent experiences for customers and loyalty program members across all its banners.
Unlike traditional POS-based loyalty approaches that are largely limited to the in-store experience, Eagle Eye’s platform is designed to support a complete omnichannel customer journey. By replacing its legacy POS-led loyalty technology, Wakefern is future-proofing its loyalty strategy with a platform that supports the real-time execution of any customer engagement tactic. This enables Wakefern to deliver personalized interactions and promotions to each customer across channels, ensuring the shopping experience extends beyond checkout to wherever and however customers interact with its brands.
As part of the implementation, Wakefern will leverage Eagle Eye’s AI-powered personalization capabilities to deliver real-time, fully personalized promotions and gamified challenges at scale, driving incremental retail sales while creating more opportunities for supplier-funded engagement.
"Choosing Eagle Eye was an easy decision. Their technology is highly advanced, and their collaborative, consultative approach brings not only a strong platform but also seasoned retail experts who have implemented successful loyalty programs around the world.
They’ll help us deliver a great customer experience while driving incremental sales and creating new opportunities for Wakefern to provide meaningful value to our CPG partners. It’s a win-win for our entire ecosystem—especially our customers," said Darren Caudill, Chief Sales Officer at Wakefern Food Corp
Applying Global Grocery Experience at Enterprise Scale
Wakefern selected Eagle Eye to benefit from the company’s deep experience working with some of the world’s largest and most sophisticated retailers, including Loblaws, Giant Eagle, Winn-Dixie, Woolworths, Tesco, Morrisons, Carrefour, and E.Leclerc.
"By bringing loyalty and personalization together in one platform, Wakefern is taking an important step toward strengthening customer relationships while creating new opportunities to collaborate with CPG partners. We’re excited to support Wakefern on its journey as they evolve their loyalty and personalization capabilities for the future," added Baskin.
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