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NEW YORK — Emergen-C is adding to its product lineup this week with the introduction of Probiotics+, a new powdered drink supplement that naturally supports daily immune health and aids in digestion.
“We know that a healthy gut plays a large role in our immune health. In fact, the gut is home to 70% of our immune system,” said Akosua Asamoah, senior brand manager at Emergen-C.
“Emergen-C Probiotics+ naturally supports a person’s immune health each and every day. Each packet is guaranteed to deliver 2 billion live active cultures and a boost of 250 mg of Vitamin C through the expiration date,” she added.
Asamoah noted that Emergen-C offers a range of products to help consumers support their daily wellness goals – including Everyday Immune Support, Immune+, Energy+ and Hydration+.
“While Emergen-C vitamin drink mix was first taken primarily as a delicious way to support the immune system, Emergen-C has grown and expanded its family of products to support a variety of wellness needs. From everyday healthy routines, daily digestive and immune health and occasional sleeplessness to hydration, energy support, and a specialized children’s formula, there is an Emergen-C product for everyone,” she explained.
“We are constantly working hand and hand with our consumers to better understand who they are and what they want. The launch of Emergen-C Probiotics+ was inspired by our consumers and is a natural extension to our brand portfolio, especially given the connection between gut and immune health. Emergen-C Probiotics+ naturally supports your daily immune health by incorporating two of the most studied strains of probiotics, L. Rhamnosus GG and BB-12, plus a boost of Vitamin C.”
Hitting stores shelves April 20 at retailers such as CVS, Target (in the digestive health aisle) and Walmart (in the dietary supplements aisle), and at online Amazon, Emergen-C Probiotics+ will be available, in orange and raspberry flavors, creating a naturally flavored fizzy drink mix to support a users body’s natural defenses every day.
