Table of Contents
NEW YORK — Energizer Personal Care has partnered with licensing agency Brandgenuity LLC to extend the reach of its Hawaiian Tropic, Banana Boat and Playtex brands.
Brandgenuity said Tuesday that it has been enlisted by Shelton, Conn.-based Energizer to explore strategic licensing opportunities for and increase the awareness of the three brands.
"Playtex, Banana Boat and Hawaiian Tropic are three of our most powerful brands, and we’re thrilled to partner with Brandgenuity to bolster and deepen their reach," stated Jim Alsante, group marketing director at Energizer Personal Care.
Jay Asher, partner at Brandgenuity, commented, "We’re thrilled Energizer Personal Care has selected Brandgenuity to explore strategic and thoughtful licensing opportunities for these three iconic brands. We are looking forward to working together to extend into products that support the active, healthy, outdoor lifestyle and caring for baby."
