NEW YORK – Today, eos—the iconic Gen Z beauty and personal care brand—is expanding its scent-forward body care leadership with an exciting new launch: Cashmere Body Mists. This marks eos’ debut in the fragrance mist category, introducing eight fan-favorite scents in a fresh, versatile format: Vanilla Cashmere, Strawberry Dream, Crème de Pistachio, Pink Champagne, Fresh & Cozy, Coconut Waters, Jasmine Peach, and Pomegranate Raspberry.
The demand has been undeniable: in the past year alone, eos—the #1 hand and body lotion brand in America*—received more than 10,000 direct messages, mentions, and comments from fans requesting a body spray. As consumers increasingly layer eos' bestselling body lotions and body washes to create personalized scent routines, the brand is meeting that passion head-on with a product designed to complete the eos fragrance experience.
"Expanding into the fragrance category is a significant milestone for eos," said Jonathan Teller, CEO of eos. "The incredible demand for our body care has demonstrated that our customers want an immersive scent experience that goes beyond hydration. With Cashmere Body Mists, we are building on that momentum to offer an expansive collection of our scents in the dedicated fragrance format our community has been asking for."
This launch marks a bold evolution of eos' body-care offering, strengthening the brand's leadership in fragrance-driven skincare innovation. After the viral success of eos' 2025 limited-edition holiday Cashmere Body Mists—widely embraced by fans—the debut of this new collection is set to drive strong consumer demand and shape the category ahead.
"Fragrance has always been a core part of the eos experience, and our community has been incredibly vocal about wanting even more ways to enjoy their favorite scents," said Soyoung Kang, President of eos. "Our new Cashmere Body Mists build on that strength. We're excited to bring fine fragrance level quality and craftsmanship to a format that feels fun, accessible, and deeply personal—expanding how our fans incorporate scent into their daily rituals."
eos Cashmere Body Mists bridge fine fragrance and skincare, featuring a gentle, soothing formula infused with moisture-locking hyaluronic acid and aloe. The mists stand on their own with long-lasting skin-loving fragrance, and because fragrance naturally adheres more effectively to moisturized skin, fans who enjoy layering will find that pairing with eos' Cashmere Body Lotion can help scent stay richer, more vibrant, and longer-lasting throughout the day. The result is a versatile fragrance ritual that works beautifully however consumers choose to wear it. The body mists are officially available on evolutionofsmooth.com ($12.99) and will be available at select national retailers, including Target, Walmart, and Amazon in the coming weeks.
