NEW YORK — Today, Estée Lauder announces the launch of Glimmer, a new prestige fragrance created for a new generation of consumers. An amber floral fragrance with a gourmand twist, Glimmer transforms the power of everyday "glimmers” - small moments of joy, hope, and connection - into a sensorial fragrance experience designed to inspire optimism, foster community, and leave a lasting impression.
Acclaimed actress and singer Hailee Steinfeld stars as the face of Glimmer. Rooted in the belief that one spark can ignite many, the campaign positions Hailee and her singing voice as catalysts for the joy, optimism, and connection that are at the heart of Glimmer.
“Hailee is the embodiment of what Glimmer represents; she is confident, has a contagious sense of joy, and understands the power of connecting with her community,” said Justin Boxford, Global Brand President, Estée Lauder. “Consumers have grown up with Hailee and have followed her journey from a young actress to an accomplished multi-hyphenate artist and cultural force. Her authenticity, creativity, and ability to inspire audiences across generations make her the perfect ambassador for Glimmer.”
“Fragrance has an incredible ability to tell a story without words, evoke emotion, and create memories that stay with you,” said Hailee Steinfeld. “What drew me to Glimmer is that it's more than a fragrance; it's a feeling and I’m honored to be a part of it.”
Hailee Steinfeld’s Glimmer campaign will debut across TV, print, digital, in-store and OOH on July 30, 2026.
Glimmer Eau de Parfum will launch August 2026 at key global retailers and will retail for $130/50ml and $160/100ml.
