Estée Lauder expands AI marketing strategy with Profound
The partnership will help Estée Lauder track and optimize how its brands appear on generative AI platforms like ChatGPT and Gemini.
Estée Lauder
Estée Lauder brings science to shade matching
The collaboration could help the company improve shade accuracy, develop more natural, consistent formulas, and enhance inclusivity across its luxury beauty portfolio.
Estée Lauder announces new fragrance, Glimmer, with global campaign starring Hailee Steinfeld
Acclaimed actress and singer Hailee Steinfeld stars as the face of Glimmer.