Ethel M Chocolates debuts 2026 Valentine's Day Collection to celebrate every expression of love

HENDERSON, Nev. – This Valentine's Day, Ethel M Chocolates, proudly part of Mars, invites you to make every expression of love unforgettable with its 2026 Valentine's Day Collection. Celebrating 45 years of American luxury and artisanal heritage, this year's collection is lovingly crafted by expert chocolatiers to deliver an indulgent experience worthy of every heartfelt moment.

From romantic partners and cherished friends to beloved family members and those who simply brighten someone's day, every expression of love deserves to be celebrated — with the finest, most decadent chocolates. 

"For the past 45 years, Ethel M Chocolates has reflected its dedication to quality, craftsmanship and innovation into every chocolate gem," said Lisa Vannerson, PR Director, Ethel M Chocolates. "This Valentine's Day, we're embracing the spirit of love with exquisite flavors, stunning packaging and opportunities to create customized gifts that bring joy to every Valentine."

Available to shop in stores and online at EthelM.com, the 2026 collection includes:

• LIMITED EDITION Small Heart Box & Large Pop-Up Heart Box – Each box contains a curated selection of premium chocolates in 14-pc and 28-pc assortments. The Large Heart Box features a beautifully crafted lid that reveals a pop-up heart card — a stunning moment before you even reach the chocolates. Starting at $40.
• LIMITED EDITION 5-Pc Love Collection – A celebration of artistry and indulgence, this collection features five adorable heart-shaped chocolate gems that each deliver distinct flavors, including fillings such as Lemon Satin Creme, Peanut Butter, White Chocolate, Blood Orange and Passion Fruit. Priced at $18.
• 5-Pc Truffles Collection – Featuring creamy, rich ganache fillings coated in dark, milk or white chocolate shells, this collection is a perfect gift to explore delicious flavors and textures. Each bite delivers a luxurious tasting experience with flavors like Cinnamon Pecan, Kona Bean Espresso and more. Priced at $18.
• Custom Chocolate Boxes – Create a bespoke gift that's as unique as your Valentine and full of decadent, small-batch chocolates. Choose their favorite flavors to fill a beautifully designed cream box, elegantly wrapped with a silky red bow, or fill a heart-shaped box for an eye-catching presentation. Starting at $40.

In addition to its irresistible offerings, Ethel M Chocolates invites guests to immerse themselves in the spirit of the season with romantic Valentine's Day experiences at its Flagship Store & Cactus Garden in Henderson, Nevada. For the 12^th consecutive year, the beloved Lights of Love display will transform the three-acre Cactus Garden each night into a dazzling wonderland, illuminated by over half a million red, purple and pink sparkling lights from February 6 – 16. Guests can also indulge in the LIMITED EDITION Valentine Chocolate Tasting featuring five small-batch favorites with or without wine pairings (for guests 21+), creating a sweet and memorable experience for couples, friends and loved ones.