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PERTH AMBOY, N.J. — The point of care (POC) marketing industry is undergoing rapid transformations as companies reimagine the interaction between patients, doctors, and healthcare brands; the new partnership between Brandperx and EZ Waiting Room exemplifies this shift. With their new product, PatientPerx 360°, marketing agencies and brands will have a multi-channel opportunity to connect their brand with the patients in need through physical products (samples), patient education, physician education, and mobile digital advertising all at the moment of care.
“Brandperx is the best-kept secret in the POC industry, and we are proud and honored to be partnering with a marketing company that gives doctors the choice of which products they endorse in their practice. They have trusted relationships with 250,000 providers, and we are excited to expand further the doctor’s ability to provide quality education and entertainment to improve their patients’ experiences while in their care,” said Ed Young, chief executive officer of EZ Waiting Room.
Over the past decade, Brandperx has developed a secure network of more than 150,000 physician offices around the idea that doctors want to select the medical products that they endorse in their practice. They have created physician education and patient education campaigns that improve the outcomes for patients by connecting them to reliable healthcare products recommended by their trusted physician. The ez WaitingRoom platform, which is 100% free for patients and doctors, provides high-quality entertainment and education to patients while they wait to see their doctor. Not only is ez Waiting Room app hygienic but it gives a precise mechanism for patients to engage with brands that offer solutions they need.
Shauna Garshon, president of Brandperx said, “The decision to partner with EZ Waiting Room was an ‘ez’ one for us because they have a wonderful free tool that engages patients where they spend much of their time: on their phones. The partnership allows us to deliver a complete package—physical samples and take-home education, digital impressions on a mobile device, and education to the physicians on why the featured brand goes above and beyond their competitors. No other POC marketing company can offer the same level of comprehensive coverage that we do.”
The partnership relies on one central idea: marketing works better when brands can open up a conversation with their potential customers across multiple channels (digital, mobile, physical, and physician recommendation) all while at the point and moment of care. Working together, Brandperx and EZ Waiting Room offer brands an unparalleled entry point into the moment where patients and doctors make decisions about healthcare treatment. Patientperx 360° works by actively engaging the physicians, nurses and other staff with the patients as they make decisions about the healthcare brands that can help them recover, heal, and thrive in a healthier future.
“Too much advertising today is passive,” commented Young. “Healthcare brands need to recognize that the 21st-century customer has become more discerning. They aren’t motivated to purchase based simply on brand recognition, because the generic or knock-off brand will be cheaper. Patients and customers now expect to be engaged in a conversation about their health with the brands that want to sell them products.”
The partnership now offers brands the opportunity to start a conversation with prospective customers in whatever way the patient so chooses, be that with a physical sample, a mobile video on ez Waiting Room, or a discussion with their physician. No other POC marketing company offers an integrative, multi-channel solution to engage patients while in the doctor’s offices actively.
