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PITTSBURGH – Fred Rogers Productions, the award-winning children’s entertainment company behind the hit PBS Kids series “Daniel Tiger’s Neighborhood” and 9 Story Brands, its worldwide licensing agent, are once again expanding their licensing program for the series. Renewed partnerships with Church & Dwight (oral care), CPS (customized apparel), JAKKS Pacific (master toy licensee), and Party City Holdings (party decorations) along with new licensees ASO (bandages and first aid products), Cra-Z-Art (craft and activity), Handcraft (underwear), and York Wallcoverings (wall decals) will bring a host of new products to consumers throughout the U.S. Offerings from the new licensees will begin rolling out at retail in spring 2019.
“We are very excited to continue our successful partnerships with Church & Dwight, CPS, JAKKS Pacific, and Party City Holdings and to welcome ASO, Cra-Z-Art, Handcraft, and York Wallcoverings to the ‘Neighborhood,’” said Paul Siefken, president and chief executive officer, Fred Rogers Productions. “Each of these companies produces exceptional products that help deepen fans’ connection with ‘Daniel Tiger’s Neighborhood’, and we’re delighted to be working together to enhance the lives of kids and families nationwide.”
“Daniel Tiger’s Neighborhood continues to engage and delight preschoolers and their families, and we’re happy to be working with such quality partners to provide more opportunities for them to experience and interact with the property in meaningful ways,” said Kyra Halperin, vice president, consumer products, 9 Story Media Group, licensing agency for the property.
Partnership renewals for “Daniel Tiger’s Neighborhood” include:
- Church & Dwight (Orajel-brand and non-fluoride toothpaste and toothbrush, and toddler toothpaste combo packs)
- CPS (print-on-demand girls and boys’ apparel with customized design and personalization, including t-shirts, sweatshirts, caps, placemats, and nightlights)
- JAKKS Pacific (dolls and doll accessories, figures, playsets, plush, electronic learning, role play, and children’s play costumes and accessories)
- Party City Holdings (wide array of party decorations)
New “neighbors” include:
- ASO (bandages, first aid kits and tape and medical grade body stickers)
- Cra-Z-Art (activities such as wood puzzles and jumbo color pads)
- Handcraft (underwear for girls and boys in toddler sizes)
- York Wallcoverings (wall decals, murals, and wallpaper)
