ST. LOUIS — Fred’s Inc. plans to deploy a direct messaging system from LDM Group to provide health and wellness information to improve patient health outcomes.
St. Louis-based LDM, a provider of behavior-based prescription management technology, said Monday that plans call for Fred’s to implement its CarePoints direct-to-patient messaging program. The Memphis, Tenn.-based discount general merchandise chain has 675 stores, including more than 300 with pharmacies.
Through CarePoint, messages to patients are printed in real time and distributed by the pharmacy staff with the patient’s prescription at the point of sale. The message includes information about the customer’s prescription along with guidance about the medication or condition being treated.
A core benefit of the messaging system is to boost patients’ medication adherence by motivating them to follow their therapy, according to LDM. In addition, the solution can educate patients about the possibilities of additional therapy, offer other therapy options, and provide general brand information and education.
In addition, patients receive messages based on current therapy and medication history, pharmacies can use the tool to target patients with in-house advertising and promotions, including private-label and generic messaging, LDM said.
"We are thrilled to offer our pharmacist the ability to provide patients with reliable and trusted health and wellness information at our pharmacies with the new technologies LDM offers," Shannon Strickland, vice president of pharmacy development at Fred’s, said in a statement. "We understand that the health care industry is changing at a very fast pace, and LDM continues to expand patient adherence solutions every day, thus ensuring we remain a leader in the market."
LDM also offers ScriptGuide, which it describes as a "point of prescribing" patient messaging solution for physician’s offices.
"Fred’s has continuously shown that it represents a strong leader in the industry, and we are pleased that they have joined our rapidly expanding retail network," commented Mark Heinold, president of LDM Group. "Fred’s ongoing focus on operational efficiency, combined with its desire to enhance patient’s experiences in their pharmacies, will allow us to continue providing trusted health information."
