Friskies taps Brandi Chastain for USMNT summer promotion

ST. LOUIS — Friskies is leaning into the growing intersection of sports marketing and pet care with a new summer campaign tied to U.S. Soccer and the U.S. Men’s National Team.

The Nestlé Purina brand on Wednesday unveiled “Certified Frisky on the Field,” a summer-long promotion that will give away 1 million cans of Friskies wet cat food during U.S. Men’s National Team matches from May 31 through July 19.

As an official partner of U.S. Soccer, Friskies will reward fans each time the USMNT scores a goal during the promotional window. After each goal is met, the brand will issue a “Certified Frisky Alert” on its Instagram and TikTok channels, giving fans 30 minutes to claim a free $10 coupon for Friskies wet cat food in the MyPurina app, while supplies last.

The first goal scored in each match will also trigger a 100,000-meal donation to cats in need at shelters located in match cities, tying the campaign to a broader charitable component.

Friskies is launching the initiative alongside soccer legend Brandi Chastain, whose iconic 1999 Women’s World Cup celebration inspires the campaign’s “Certified Frisky” branding.

“Soccer players and cats share the same energy — they’re fearless, and they do everything on their own terms,” Chastain said. “If my 1999 celebration taught me anything, it’s that the best moments are the ones you can’t plan for and when the pure, instinctive joy just takes over. That’s what Friskies is celebrating this summer.”

The campaign also marks the first major activation of Friskies’ broader “Certified Frisky” marketing platform, which the brand described as a cultural campaign celebrating “bold, joyful” moments associated with cats and cat lovers.

“As an official partner of U.S. Soccer, Friskies is going all-in on supporting the USMNT and celebrating every electric moment on the pitch with fans,” said Jason Dolan, brand director for Friskies. “With Certified Frisky on the Field, every goal this summer is more than just a goal — it’s a celebration of cat-like attitude and a win for cat lovers and cats in need, too.”

The promotion reflects the continued expansion of sports partnerships and experiential campaigns across the pet care industry as brands look to connect with younger consumers through cultural moments and digital engagement.