Consumers are embracing hyper-personalized shopping powered by AI, with 71% eager for Generative AI integration, according to Capgemini’s What Matters to Today’s Consumer report.
Gen Z and Millennials are leading this shift, prioritizing seamless experiences and fueling the rise of AI-driven recommendations—welcomed by 75% of shoppers, up significantly from last year. Social commerce is booming, with over half of Gen Z making purchases through social media, reshaping retail with demands for speed, personalization, and innovation.
AI-generated avatars and personalized digital ads are also influencing shopping decisions, with 25% trusting AI influencers and nearly a third of online purchases driven by targeted ads. As expectations for tailored experiences grow, shoppers increasingly seek interactive displays and smart tools in physical stores, highlighting the need for innovation across all retail channels.
