BOSTON — Since 2018, Venus has championed positivity and self-expression through My Skin. My Way. — empowering women to feel powerful and unapologetic in their own skin. This year, the brand is excited to introduce updates to its trusted product line, so that there are no compromises when it comes to shaving. As the Official Razor of the WTA, and through the brand’s partnership with Townsend, Parks, and Stearns, Venus looks to continue to radiate positivity and strength through the “Power of Smooth” on and off the court.
“For almost 25 years, Gillette Venus has developed products with women’s smooth skin in mind. Our team of female-led scientists are constantly revolutionizing the shave care category, which is why we are thrilled to share this upgraded collection, where every woman can find a razor that serves her skin and hair type,” says Isabel Pimentel, Brand Vice President, Gillette Venus North America. “We knew there was no better way to introduce this lineup than by continuing our partnership with female athletes to demonstrate how important it is to feel your best in everything you do.”
The upgraded collection, anchored by the newly released MoistureGlide Razor, includes product updates for seamless user experience, limited edition-tennis themed razors and updated packaging. Venus launched these offerings through a TVC campaign and will host an event at the Miami Open this month, followed by activations at tournaments throughout the WTA season.
“As a professional tennis player, and a busy mom, it’s important that every product I use makes me feel my best, so I can be the best,” says Taylor Townsend. “The Venus for Pubic Hair & Skin Razor helps defends against ingrown hair and razor burn, so whether you’re defending your latest match title or looking for a personal win, you can do so with powerful, smooth, skin.”
Just like every athlete has their own routine, every woman has unique skin needs. That’s why Venus offers a razor for every kind of shave. For Peyton Stearns, Venus’ Extra Smooth Sensitive is her go-to to feel at the top of her game. “Its lubricating strip helps protect my sensitive skin, so I get a smooth shave with up to 0% shave irritation,” she says.
For Alycia Parks, “It’s always Venus,” she says. “On and off the court, it makes a difference when I feel my best – and the Venus MoistureGlide Razor leaves my skin feeling silky, glowy, and as smooth as my best serve.”
Recognizing that different tools serve different skin types, Venus has a quiz to help women decide the best suited razor for them. To ensure that every shave is a great one, Venus will also include a new shower holder, to keep the razor clean and dry between uses.
Some of their athlete ambassadors’ favorite razors are:
- The NEW Gillette Venus MoistureGlide Razor: Designed for users with dry skin, this razor is sandwiched between two moisture bars made with more than 50% skin conditioners plus a touch of argan oil. It helps protect against dryness after shaving.
- The Gillette Venus Extra Smooth Sensitive Razor: Designed for sensitive, irritation-prone skin, this dermatologist tested razor features sharp, durable blades that get users a close shave with up to 0% shave irritation thanks to the cushioned blue strip that acts like the skin’s bodyguard.
The Gillette Venus for Pubic Hair and Skin Razor: Designed to take on thick hair and thin skin and features the Irritation Defense Bar for a smooth and close shave, helping to defend from irritation, so users don’t have to settle for ingrown hair, razor burn, or redness.
