DALLAS – Glass-Media, a leading provider of purpose-built, highly configurable digital signage solutions, announced the launch of a first-of-its-kind transparent LED poster, developed in partnership with Digi Point Media, a provider of unique, customer-driven digital platforms and owner of the IceBox Network. The new solution brings digital flexibility, sustainability and compliance benefits to companies and brands long dominated by static posters and neon signs.
The transparent LED poster weighs only 13 pounds, installs in as little as 30 minutes and can hang directly in commercial windows without disrupting store layouts. Unlike bulky and non-transparent window facing LCD displays that can weigh upwards of 80 pounds, the new display is ultra lightweight and approximately 85% transparent from the inside, allowing retailers to maintain visibility from within the store while delivering vibrant, full-motion content outside.
Every year, major retailers print millions of square feet of single-use posters and clings for window promotions, which are costly to distribute, labor-intensive to install and destined for landfills within weeks. The new LED poster addresses this challenge by offering a digital-first alternative with a lifespan of up to 10 years or more. Retailers can schedule content down to the minute, eliminating potential compliance issues and saving franchisees hours of manual labor per campaign change.
“This innovation tackles one of retail’s most frustrating pain points: the inefficiency and wastefulness of static window clings,” said Daniel Black, Founder and CEO of Glass-Media. “By digitizing the most valuable real estate in retail, the storefront, we're unlocking unprecedented opportunities for flexibility, sustainability and monetization.”
In addition to retailer-driven promotions, the posters can be integrated through programmatic advertising in third-party retail media networks, enabling new storefront-level messaging and accelerated revenue streams. Proprietary sensors embedded in the units also capture analytics such as foot traffic and dwell time, giving retailers and advertisers insight into engagement at the storefront.
“This is more than a hardware launch, it’s a new method for advertising solutions,” said Paul Calce, Founder and President of Digi Point Media. “By combining Glass-Media’s deep expertise in retail technology with Digi Point’s advertising networks and innovation, we can help retailers modernize their storefront messaging and turn valuable window space into revenue generating assets.”
The LED poster made its public debut at the Digital Signage Experience (DSE) 2025 tradeshow in San Diego this past month and is currently available for pilot programs. The product will officially enter the market in Q4 2025, launching with a select group of Fortune 50 brands. As part of their long-term partnership, Glass-Media and Digi Point Media are also co-developing a broader suite of retail media solutions designed to help brands and retailers create omnichannel engagement.
