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Warren, N.J. — Haleon has announced the appointment of Joe Sta-Romana as chief customer officer for its U.S. operations, effective December 1. Sta-Romana will oversee the company’s customer strategy, leveraging his extensive experience to drive growth and innovation in the dynamic U.S. market.
“Joe’s unique blend of military and commercial experience will be invaluable as we drive our next phase of growth,” said Lisa Paley, president for North America. “His people-first leadership philosophy, combined with a deep understanding of customer needs and market dynamics, positions him to make an immediate impact as we continue to innovate and adapt in a rapidly evolving business environment. With our world-class, iconic brands and innovative solutions, we are poised to bring more people into better everyday health.”
Sta-Romana joins Haleon with over 20 years of leadership experience in the FMCG sector and a distinguished military background. Most recently, he led Unilever’s Walmart business, managing the company’s largest U.S. customer. Throughout his career at Procter & Gamble and Unilever, Sta-Romana has demonstrated success in leading large, cross-functional teams and delivering results.
“I am excited to join Haleon at such a pivotal time in our journey. Our customers are at the heart of everything we do,” said Sta-Romana. “By understanding their challenges and opportunities, we can deliver tailored, innovative solutions that drive success for both sides. I look forward to building on Haleon’s strong foundation of customer value and working alongside our teams to ensure we remain a trusted and valuable partner to all our customers. Our purpose to deliver better everyday health with humanity will guide our efforts as we continue to grow and transform.”
