KANSAS CITY – This holiday season, Hallmark is celebrating the traditions that bring people together and the new memories made along the way. With greeting cards, gifts, Keepsake Ornaments and décor, alongside holiday entertainment and in-person experiences, Hallmark offers meaningful ways to share joy throughout the entire season.
"Holiday traditions come to life through the cards we send, the ornaments we cherish and the memories we make together each year," said Darren Abbott, Chief Brand Officer at Hallmark. "Through joyful products, entertainment and experiences, we hope to help families spend quality time together and celebrate the moments that make the season special."
Holiday Nostalgia Made Personal
- According to the Greeting Card Association, the holiday season is the largest card-sending occasion in the United States, with approximately 1.3 billion cards sent each year. Hallmark offers thousands of holiday greeting card designs, including individual and boxed cards, to help people share messages that feel personal. The collection includes cards for Christmas, Hanukkah and Kwanzaa, as well as designs from Mahogany and DaySpring that celebrate family, friendship, faith and tradition.
- Inspired by archival designs, Hallmark's new gifts and décor bring timeless holiday charm to today's celebrations. From tabletop decorations that have sound and motion to serving dishes with a vintage aesthetic, the collection is designed to evoke cherished memories and bring a sense of wonder to every holiday moment.
- Building on a legacy that helped shape the modern gift wrap industry, Hallmark continues to innovate gift presentation with wrapping paper, gift bags and more, offering fresh patterns, trend-forward designs and licensed favorites that turn every package into part of the celebration.
- Hallmark's Keepsake Ornament collection continues the meaningful tradition of decorating the tree with ornaments. With new characters, cultural favorites and milestone-driven designs, this year's collection invites fans to keep discovering fresh ways to tell their stories on the tree.
On-Screen and In-Person Experiences
- Hallmark Channel's 17th Annual Countdown to Christmas programming event is a beloved holiday tradition, bringing viewers together for cozy movie nights and watch parties. The event returns with an all-new lineup of 34 original movie premieres every weekend, including Holiday Ever After: A Disney World Wish Come True premiering Saturday, Nov. 28 at 8/7c on Hallmark Channel and the exclusive extended cut streaming next day on Hallmark+.
- For those looking to celebrate beyond the screen, the Hallmark Christmas Experience returns to Kansas City's Crown Center for four festive weekends beginning Nov. 27, inviting guests to enjoy holiday workshops, seasonal activities and appearances by Hallmark stars. Fans visiting Disney Springs at Walt Disney World Resort in Florida can explore a limited-time Hallmark Pop-Up shop featuring a curated selection of products featured in and inspired by Holiday Ever After: A Disney World Wish Come True.
- Give a gift that keeps giving all year long with Hallmark+, Hallmark's streaming service and membership program. Hallmark+ offers exclusive original series and next day access to Hallmark premieres. Plus, member perks like monthly discounts and cards!
Visit Hallmark.com for more information, locate a Hallmark Gold Crown store or sign up for Crown Rewards. As a Crown Rewards member, you can earn points on every purchase and receive exclusive savings and rewards.
