Circana: AI reshapes holiday product discovery
Circana says advertisers should prepare for earlier shopping and growing use of AI and social platforms for product discovery.
Holiday Sales
Holiday sales set to hit record $1.7 trillion, Deloitte reports
E-commerce holiday sales projected to reach $316.1 billion to $318.9 billion, increasing 7.5% to 8.4%.
Bain: Holiday sales poised to break $1 trillion
U.S. retail sales to grow 4.5% YoY in crucial holiday shopping season in November-December.
New Narvar data reveals retailers aren’t ready for AI holiday shoppers
Research finds consumers' expectations are rising across the shopping journey, with nearly 30% expecting same-day or next-day delivery on free-shipping orders.
Inflation reshapes holiday shopping as 96% seek budget-smart deals
Minty’s new Smart Shopper Study finds consumers are turning to AI and cashback and savings apps, shopping earlier to uncover best values
Inflation drives more holiday shoppers to increase gift spending in 2026
Basis and GWI Survey of 2000 U.S. consumers show trends in holiday gifting, celebrations and concerns.
CNBC/NRF Retail Monitor’s December numbers reveal strong holiday season spending
Based on Retail Monitor data, 2025 holiday sales from Nov. 1 through Dec. 31 grew 4.1%.
Mastercard SpendingPulse reports 3.9% growth in holiday retail sales, fueled by online shopping
Getting a strong early start, consumers embraced convenience and connection through the season.
Circana: November retail sales remained steady but critical holiday shopping weeks lack momentum
Combined, Black Friday Week and Cyber Week resulted in a 2% dollar and nearly 5% unit decline from last year.
Record-breaking Super Saturday: 159 million shoppers expected
Super Saturday shoppers are expected to embrace multiple channels this year, with nearly half, or 71.6 million (45%), planning to shop both in-store and online
NRF: Thanksgiving holiday weekend draws a record 203 million shoppers
Consumers turned out both in-store and online throughout the five days.
Walmart elevates holiday shopping with record-breaking Black Friday and Cyber Monday deals
Shoppers across the country turned to the retailer for unbeatable deals on electronics to fashion and lightning-fast delivery in as soon as 10 minutes.
Mastercard reveals U.S. retail sales rose 4.1% on Black Friday
E-commerce grows 10% as shoppers embrace value and convenience.
Adobe reports that Black Friday set an online spending record of $11.8 billion
Adobe noted that Black Friday has become “a major e-commerce moment” as more people choose to shop from home.
NMI research: 63% of millennial parents report holiday shopping budgets are tighter for 2025
Over a quarter of Millennial parents (27%) will spend over $500 per child, yet over half (51%) say long lines in-store cause them to walk away without completing their purchase.
NRF predicts record 187 million Thanksgiving weekend shoppers
Black Friday is the top shopping day, with 70% of consumers planning to take advantage of deals.