Harry’s unveils new brand identity and “Man, That Feels Good” campaign

NEW YORK – Harry's men’s grooming brand has launched a major brand refresh, revealing a new identity and a bold campaign titled "Man, That Feels Good." This initiative represents a significant evolution for the brand, reinforcing its commitment to honesty, quality, and an elevated grooming experience. Since Harry's launch in 2013, the company has sparked a DTC boom and expanded its product portfolio to include razors and offerings in shave, body, hair, and skin care.

At its core, Harry’s has always been about honesty—offering high-quality products at fair prices while engaging directly with customers. The new campaign, "Man, That Feels Good," embraces this ethos by highlighting the fundamental truth about men’s grooming: it should simply make men feel good. The campaign follows three individuals on transformative journeys, each striving to reinvent themselves—whether as a rebellious bad boy, a rugged mystery man, or someone entirely new. However, while Harry’s products won’t change who they are, they will provide a premium, confidence-boosting grooming experience.

This campaign marks a strategic shift for Harry’s, moving beyond product-focused marketing to a broader message about self-care, confidence, and the role of grooming in a man’s life. The brand’s new creative direction sets the stage for future initiatives that will further reinforce its honest and refreshing approach to men’s grooming.

Alongside the campaign, Harry’s has introduced a completely reimagined brand identity, featuring a modernized logo, updated packaging, and a refined color palette. This redesign will be implemented across all touchpoints, including products, digital platforms, social media, and physical retail locations.

By uniting its entire product portfolio—from shaving essentials to body, hair, and skincare—under one cohesive look and feel, Harry’s aims to reinforce the premium quality of its offerings. The updated branding elevates the aesthetic while maintaining the brand’s signature balance of simplicity and sophistication.