NEW YORK — Health, wellness and self-care brands took center stage Thursday night as retailmediaIQ opened its Pop-Up Shop with a VIP Preview Night at 22 Wooster Street in SoHo.
The October 29 event brought together retailers, brand executives, media, creators, and other industry guests for an early look at participating brands ahead of the Pop-Up Shop’s public opening on Friday.
The event runs through Sunday, November 1, from 11 a.m. to 5 p.m., at 22 Wooster Street in SoHo.
Pop-Up Shop sponsors
Explore the brands featured at retailmediaIQ’s Pop-Up Shop.
Théa Pharma showcased iVIZIA, its eye-care line, highlighting products designed to support everyday eye comfort. The portfolio includes preservative-free lubricating eye drops and eyelid-cleansing products, offering attendees a look at the company’s approach to daily eye care.
Xlear put nasal and sinus care at the center of its activation, showcasing products for nasal hygiene and everyday respiratory wellness. The brand was also joined by James Maslow of Big Time Rush, who met with attendees as a Xlear user and brand partner.
Dr. Sheffield’s highlighted its oral care lineup, introducing guests to toothpaste products from the heritage brand. Its presence added oral health to the range of everyday wellness categories represented during the VIP preview.
Cleanlogic showcased its personal care assortment, including products from its Infusions collection. The brand highlighted exfoliating bath and body accessories and other products designed to make body care and cleansing accessible as part of a self-care routine.
Six Star Pro Nutrition, an Iovate brand, brought sports nutrition to the event with a selection of supplements and product samples. Representatives introduced attendees to products designed for consumers seeking to support performance, fitness and active lifestyles.
Nuun Hydration hosted a prominent sampling activation focused on its electrolyte hydration products. The brand invited guests to try its offerings while highlighting hydration as part of everyday wellness and active lifestyles.
Profusion Cosmetics showcased its beauty assortment, giving attendees a closer look at the brand’s accessible, trend-driven makeup. Its display brought color cosmetics into the mix alongside the event’s health, wellness and personal care brands.
Palmer’s highlighted its Lemon Sorbet collection, featuring body care products that pair the brand’s moisturizing formulas with a bright citrus fragrance. The activation gave attendees the chance to experience the collection and its fragrance firsthand.
Belcam Beauty featured Kinda Sorta, its collection of hair and body mists. The activation highlighted the company’s fragrance offerings and offered guests the chance to sample scents designed for accessible, everyday use.
Neutonic introduced attendees to its functional beverage lineup, which is positioned around energy, focus and productivity. Its activation reflected the continued expansion of wellness beyond traditional supplements and personal care into functional beverages.
AARP rounded out the sponsor lineup with an activation focused on its consumer resources and outreach. Its participation broadened the event beyond product sampling, bringing information and consumer engagement into the mix.
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