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hello unveils whipped toothpaste, delivering more magic to brushing

The swirl-shaped paste reimagines brushing as a more playful, foamy experience.

NEW YORK – hello, the oral and personal care brand known for thoughtfully-designed products, announced the launch of its latest innovation: whipped toothpaste.

With its unique swirl-shape, this velvety, cavity fighting and foaming toothpaste, freshens breath and strengthens enamel. hello whipped toothpaste is also vegan, and has no artificial sweeteners, no artificial flavors, no dyes, no SLS, no parabens, no titanium dioxide, and is not tested on animals.

hello whipped fluoride toothpaste is available in two delicious flavors, mellow mint dream and peppermint stick.
hello whipped fluoride toothpaste is available in two delicious flavors, mellow mint dream and peppermint stick.

"At hello, we're obsessed with elevating the everyday," said Diana Haussling, CEO of hello products. "We saw an opportunity to take a routine to the next level and bring a little magic to the bathroom counter. Whipped toothpaste delivers a lush, foamy, dreamy sensory glow-up because we believe in treating every moment like an occasion. It's bold and fun, while still fighting cavities. We are SO ready for hello Whipped to bring even more 'everyday yay'!"

With its unique swirl-shape, this velvety, cavity fighting and foaming toothpaste, freshens breath and strengthens enamel.
With its unique swirl-shape, this velvety, cavity fighting and foaming toothpaste, freshens breath and strengthens enamel.

hello whipped fluoride toothpaste is available in two delicious flavors, mellow mint dream and peppermint stick, and can be purchased online and in-store at leading retailers including Walmart, Target, and Amazon. MSRP is $5.99 for a 4.0oz tube.

For more information, visit www.hello-products.com and follow hello on social media @helloproducts.

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