STAMFORD, Conn. – Henkel has completed the previously announced acquisition of "Not Your Mother's" (NYM), a leading hair care and styling consumer brand in North America. With their shared values and passion for consumers, the combined organization unlocks opportunity to cultivate a collection of on-trend consumer brands and drive purposeful growth as part of Henkel's iconic portfolio.
"I am truly excited to welcome "Not Your Mother's" colleagues to our Henkel Consumer Brands team in North America! Bringing together Henkel's pioneering spirit, global expertise, and sustainability leadership with NYM's unique innovation approach, creativity and agility creates a powerful partnership that delivers meaningful value for Henkel, NYM and – most importantly – our consumers. Together, we will continue reimagining haircare to meet consumers' evolving needs," said Phil Schaffer, Corporate Senior Vice President Henkel Consumer Brands, North America.
NYM was launched in 2010 and has headquarters in Tampa, FL. It is widely recognized for offering a broad range of trendy shampoos, conditioners, treatments and styling products. Consumer-focused innovation has fueled high performance across its flagship product lines including Clean Freak, Curl Talk, Beach Babe, Plump for Joy and All Eyes on Me.
The acquisition represents another important step in Henkel's purposeful growth agenda and will further complement the company's capabilities in the hair business, one of its core Consumer Brands categories.
