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HERSHEY, Pa. — The Hershey Co. has updated its corporate brand and unveiled a new company logo.
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The new Hershey Co. corporate logo. |
Hershey said Friday that the new logo creates "a new, modern look and feel that positions the company for the next 100 years" while reflecting the company’s breadth of chocolate, candy and snack products and its global reach.
Built on the globally recognized HERSHEY logotype used on the famous Hershey’s chocolate bar, the updated Hershey logo features a new interpretation of the iconic shape of its Kisses brand chocolate.
In addition, Hershey said it’s implementing a new visual identity system inspired by the colors of its most iconic brands — including Hershey’s, Reese’s and Ice Breakers — to bring a more colorful and consistent look to all of the company’s visual materials.
Hershey noted that the new branding will impact all visual aspects of how the company presents itself, from consumer communications to websites to the interior design of its office spaces and the look of its retail stores.
"Today, we are much more than the ‘Great American Chocolate Bar,’ " stated Mike Wege, senior vice president and chief growth and marketing officer at Hershey. "We have an amazing portfolio of iconic brands in confectionery and snacking, a great workplace filled with remarkable people and a longstanding commitment to giving back to our communities. Our updated company brand and refreshed visual identity is an expression of our progression to a modern, innovative company that positively impacts our local communities as we continue to grow globally."
Overall, Hershey generates more than $7.1 billion in annual sales and has more than 80 brands around the world, including Hershey’s, Reese’s, Hershey’s Kisses, Jolly Rancher and Ice Breakers.
