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HERSHEY, Pa. — The Hershey Co. plans to implement a more user-friendly food labeling system across its U.S. product portfolio.
The chocolate maker said Wednesday that through the initiative, it will provide front-of-pack nutrition information to make it simpler for consumers to make choices about the role of confection in their lifestyles.
Plans call for Hershey to start deploying front-of-pack nutrition information on products in the second half this year. The company said it also will evolve its product packaging across its various pack types over the next several years.
Hershey added that it also will update its website to facilitate consumer access to nutrition information for its products.
Hershey noted that, along with members of the Grocery Manufacturers Association, Food Marketing Institute and National Confectioners Association, it’s voluntarily implementing front-of-pack labeling to share nutrition information, as with the Facts Up Front program in the United States and a complementary system in Mexico.
Front-of-pack labeling is part of Hershey’s efforts to promote well-being, such as by providing range of choices through a variety of portioned products plus outreach programs and events that highlight the benefits of a balanced lifestyle, according to the company.
For example, Hershey’s Moderation Nation initiative offers balanced recipes and tips and supports family and school nutrition and activity programs. The company, too, noted that it focuses on product innovation to meet consumer lifestyles, such as last year’s launch of Simple Pleasures chocolates, which have 30% less fat than the average of the leading milk chocolates.
Hershey’s product roster spans more than 80 brands, including Hershey’s, Reese’s, Hershey’s Kisses, Hershey’s Bliss, Hershey’s Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers.
