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FLORHAM PARK, N.J.— Hisamitsu America announce the availability of the Salonpas Pain Relief Patch Large in a new double size value pack that includes nine large patches. The product launch is being supported by a national broadcast advertising campaign which begins this week.
“There is only one over-the-counter topical pain reliever that is FDA-approved like prescription medicine, and that’s the Salonpas Pain Relief Patch,” said John Incledon, president and chief executive officer, Hisamitsu America. “We understand that many consumers suffer from back pain, as it is the most common area of pain. As a response, we decided to launch the new Salonpas Pain Relief Patch Large. They’re twice the size as before with the power to target large pain areas. We also included nine patches in this new product to provide a better value to our consumers. Since the patches are now double the size, there is a 35% savings on an equivalized patch basis.”
“Clinical trials demonstrated that the Salonpas Pain Relief Patch works up to 12 hours on mild to tougher moderate pain,” said award-winning journalist Dr. Bob Arnot, internal medicine, who is the author of twelve books on nutrition and health, and previously chief medical correspondent for NBC and CBS News. “As a 70-year old active athlete, I suffer from pain as a result of training and competing. I was a huge fan of the previous Salonpas Pain Relief Patch and it is great that it is now available as a double-size, larger patch which targets my back pain.”
