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ORRVILLE, Ohio — The Hostess brand has launched its collaboration with DroneUp, America’s leading autonomous drone delivery company, to deliver “Joy Drops” this summer, starting June 13 through July 2.
Consumers can nominate themselves or a person who has the name Joy as a part of their first, middle or last name, through the official Joy Drops page. One hundred winners will receive a package of Hostess products such as Powdery Donettes mini donuts and signature crème-filled Twinkies snack cakes, along with reusable water balloons and other toys and games.
Drone delivery will be available in select cities in Arizona, Arkansas, Florida, Texas, Utah and Virginia. All other Hostess Joy Drops will be delivered via mail.
“We believe in helping families elevate small moments of joy and togetherness in everyday life to create connections, and our snacks reinforce that,” said vice president, marketing, Sweet Baked Snacks, Chris Balach at The J.M. Smucker Co. “We are excited to further inspire carefree joy among families this summer in an innovative way, by literally dropping joy.”
Commissioned by Hostess and conducted by Talker Research, a survey of 2000 US millennial parents found that parents said their families are in the greatest need of joyful moments during the summer break (34%), followed by winter months (18%) and the holiday break (15%).
“At DroneUp, we’ve been working with industry leaders in retail and restaurants for the past few years, making drone delivery and convenience a reality for customers,” said Greg James, vice president, business development at DroneUp. “This summer, we’re thrilled to collaborate with Hostess, bringing our innovative drone technology to their delicious snacks. Together, we’ll deliver joy, ensuring guaranteed smiles – faster than ever before.”
The survey found 91% of parents believe finding everyday moments of joy in the day can have a positive impact both on their own and their kid’s wellbeing and 89% of parents have tried to make the typical day at home feel more fun.
