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Hot Wheels celebrates 50th anniversary

Today, Hot Wheels, said to be the  No.1 selling toy in the world with nearly 500 million units sold every year, celebrates its 50th anniversary. Conceived in 1968 by an innovator, a rocket scientist and a car designer, Hot Wheels 1:64th scale die-cast cars were designed to look awesome and perform.

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EL SEGUNDO, Calif. —  Today, Hot Wheels, said to be the  No.1 selling toy in the world with nearly 500 million units sold every year, celebrates its 50th anniversary.

Conceived in 1968 by an innovator, a rocket scientist and a car designer, Hot Wheels 1:64th scale die-cast cars were designed to look awesome and perform. Five decades later, the brand has evolved from a simple, yet beloved, toy car with orange track system into a franchise that offers fans of all ages multi-channel play experiences.

“For 50 years Hot Wheels’ intuitive vehicle play-pattern has contributed to its success as the number-one selling toy in the world,” said Chris Down, senior vice president and global brand general manager, Hot Wheels.  “Since its introduction in 1968, the brand has evolved from a simple toy into a true lifestyle brand that champions the challenger spirit through gaming, digital content, partnerships and live experiences spanning multiple generations and ages — this has allowed the brand to remain relevant to kids and adults and see record growth over the past three years.”

To celebrate this anniversary, Hot Wheels will be introducing a year-long lineup of live experiences, new products and compelling content.

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