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WAUKESHA, Wisconsin – HRG will be supporting independent pharmacies in multiple ways at the National Community Pharmacy Association’s (NCPA) Annual Conference in Columbus, OH, October 25-27.
- Friday, October 25 – Owner’s Workshop – Dave Wendland, HRG vice president strategic relations and member of the owner group, will deliver a session on getting started with marketing.
- Saturday, October 26 – Continuing Education Session – Wendland will present an educational program entitled “Maximizing Front-End Sales with Innovative Merchandising and Marketing Strategies.“
- Sunday, October 27 – CORE Program – Wendland serves as the marketing expert for CORE, NCPA’s Leadership Program, and will participate in the “meet the faculty” event on site.
Additionally, HRG will be exhibiting at NCPA Annual, demonstrating their merchandising tools and branding services designed to aid the success of independent pharmacies, including IN.store Category Management Tools. They will be joined in their booth by their partners at Medipim to demonstrate the new joint venture, a product information management application that will facilitate easier inventory management and enhanced e-commerce offerings to drive pharmacy front-end sales. The solution is fueled by HRG’s robust HBW product content library within Medipim’s established e-commerce platform.
“The origin of our company is rooted in delivering programs for independent pharmacies. Community pharmacy remains one of HRG’s core markets as we support these vital healthcare providers with tools, information, and education to help them remain competitive and operate profitably,” Wendland asserted. “I’m honored to spend time sharing insights I’ve gained in my 30+ years at HRG to help pharmacists think outside of the box to attract customers, serve patients, and build their business.”
