WARREN, N.J.— parodontax, the gum expert brand from Haleon, has launched New parodontax Gum Strengthen & Protect Toothpaste and Mouthwash with Hyaluronic Acid, a daily oral care innovation formulated to strengthen the gum seal where gums and teeth meet for long-lasting gum protection.
As consumers increasingly embrace preventative health habits, gums remain one of the most overlooked foundations of overall health. According to the American Dental Association, research has identified associations between gum disease and conditions such as heart disease and diabetes, highlighting the connection between oral health and broader wellness. Despite this, gum care is often underprioritized. Haleon’s World of Oral Health Study found that four of the top five oral health concerns are teeth-related, with only one focused on gums.
Building on its legacy of specialized oral care products for gum health, parodontax developed Gum Strengthen & Protect to make daily gum protection simple and consistent. Designed for everyday use, it helps strengthen gum resilience and protect against gum problems with continued twice-daily use.
The new line is enhanced with hyaluronic acid, a well-known ingredient across skincare and wellness. In the toothpaste, hyaluronic acid contributes to foaming action during brushing. In the mouthwash, it provides extra freshness. Together, the formulas help support a hydrated, healthier-feeling gum experience as part of everyday oral care.
“Gum health is foundational to overall wellness, yet it’s often overlooked in daily routines,” said Amy Sharon, Brand Director of parodontax, Haleon. “With parodontax Gum Strengthen & Protect with Hyaluronic Acid, we’re reinforcing the importance of proactive gum care by making it simple to incorporate into everyday brushing and mouthwashing. By combining our gum expertise with a sensorial boost from hyaluronic acid for enhanced foaming and freshness, we’re helping people stay consistent with their routines and protect their gums for the long term.”
Available in Two Formats to Meet Gum Protection Needs
The parodontax Gum Strengthen & Protect with Hyaluronic Acid line is available in toothpaste and mouthwash formats and can be used separately or together as part of a daily gum care routine.
- Fresh Mint Toothpaste — Enhanced with hyaluronic acid for foaming action, this fluoride toothpaste strengthens the gum seal where gums and teeth meet, helping protect against gum problems returning with continued twice-daily use.
- Icy Mint Mouthwash — Formulated with hyaluronic acid for extra freshness, this alcohol-free mouthwash kills plaque bacteria along the gumline to support a stronger, tighter seal between gums and teeth.
parodontax Gum Strengthen & Protect is now available at major retailers nationwide, including Amazon, Walmart, CVS, and Target.
