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CHARLOTTE, N.C. — Direct Digital LLC has landed retail distribution for its Instaflex Joint Support dietary supplement at Duane Reade.
The company said Friday that Instaflex is now being carried at Duane Reade drug stores throughout the metropolitan New York area. Duane Reade is a subsidiary of national drug chain Walgreen Co., which has carried Instaflex since the spring of 2012.
"By offering Instaflex on practically every corner of Manhattan, we are providing an alternate means of reaching new customers and offering an effective product to a consumer base which may not yet be exposed to this joint relief option. We are excited about teaming with Duane Reade and exploring this new channel of distribution," stated Tom Scarfato, vice president of sales at Direct Digital. "Furthermore, the convenience of Duane Reade in the New York area has always made it a top destination on our retail wish list. Direct Digital will be able to significantly expand its reach and provide an effective joint support supplement that lives up to its promises and performs in the manner in which it was designed: to help improve an individual’s lifestyle and promote a happier existence."
Instaflex Joint Support is derived from a proprietary and clinically tested, eight ingredient, key-natural blend. Direct Digital noted that Instaflex has helped "countless" individuals better their quality of life via heightened mobility, enhanced flexibility and relief from stiff, painful joints.
Direct Digital’s lineup of dietary supplements also includes Beneflex Joint Relief, Nugenix Natural Testosterone Booster, Nugenix Natural Prostate Support, Lumiday Natural Mood Enhancement and Luminite Natural Sleep Support.
